Redesign proposal of Cramer’s existing utility cart

Project: Redesign proposal of Cramer’s existing utility cart. Focus: Customer needs and functionality

After analyzing the user needs, the goal was set to design a new utility cart that could be used in landscaping, adding the functions of a manual forklift. Creating a cart that could have different positions, to avoid loading and unloading stress.

Initial Exploration: The project began by exploring the pains and wishes of using a common wheelbarrow, the product from which our utility cart stems from. Then it followed by defining the user of the utility cart and their needs.

Three general directions for the product where identified:

Direction 1: Minor modifications to the existing cart leaning towards heavy duty look, adding accessories to attend to all user needs.

Direction 2: Modify the cart to make it more agile and versatile.

Direction 3: Design a new utility cart that can be used in landscaping, adding the functions of a manual forklift.