The irony of enjoying ironing

Irony arises with the challenge of discovering the advantages of ironing to the youngest audience by making the process easier, more intuitive and aesthetically pleasant.

With a busy lifestyle and a ranking of priorities marked by the professional and social agenda, few young people devote their time to ironing their expanding wardrobes. When asked, they said it didn’t seem important or they simply didn’t enjoy it. These responses led the project to focus on why ironing is still matters today and how the attractiveness of iron can be increased.

In the development of Irony, Emotional Design, User Experience and Ergonomics were the three key aspects. Its rounded shape, combined with a pink and red color palette, creates a sense of comfort and visual charm. The ergonomic design improves ease of use and maneuverability, while the simple, intuitive interface meets the essential needs of the younger generation. This was the result of user research, multiple ergonomic evaluations and functionality disclosure.

With its final design, Irony proposes a reinvention of the standards emphasizing in making the process enjoyable. Do you find yourself part of the irony of enjoying ironing?